Keeping healthy nowadays is dead easy with the constant campaigns medical practitioners are doing. Her in the Philippines, health officials from the local governments use to do house to house campaign for various illness like measles and the likes. However, have you ever noticed why we get invited in reading the materials they gave us? It is because of the bright colored, high quality prints.
In the previous years, health campaigns are printed in black in white magazines. Today, most of them are already printed in glossy brochures in catalog printing quality. I myself find this kind of reading materials inviting and make people read about the campaign from cover to cover.